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Time Agenda:
7:30 – 8:15 AM
Registration & Continental Breakfast
8:15 – 9:45 AM
Welcoming Remarks
Kenneth P. Morse Senior Lecturer and Managing Director, MIT Entrepreneurship Center
Keynote Speaker
James Tobin President and CEO, Boston Scientific  (audio)
Keynote Speaker
Tim Armstrong President of Advertising and Commerce, Google  (audio)
10:00 – 10:50 AM
Beyond the Blockbuster: Selling in the BioPharmaceutical Industry
(audio not allowed)
Dr. Ernst Berndt (moderator)
Professor of Economics at MIT Sloan
David Davidovic
Senior Director of Business Practices, Genentech
Mark Capone
COO, Myriad Genetics
Bruce Nemlich
Head of Management Sciences, Pfizer
Max Reinhardt
Vice President of Sales,
DuPuy Spine/Johnson & Johnson
Cathy Conley
Senior Professional Representative and Certified Representative Trainer,
Merck & Co., Inc.
Student Panel Lead:
Allison Marshall
Challenges of High Tech Sales(audio)
David Skok (moderator)
General Partner, Matrix Partners
Dan Smith
CEO, Sycamore Networks
John Belle
Director of North American Inside Sales, Symantec
Jeremy Kirsch
VP of Sales and Business Development, Viisage
Ron Belanger
VP of Yahoo Search, Yahoo
Chris Kelley
VP of Tech Sales, Forrester Research
Student Panel Lead:
Nathan Williams
Pathway to Partner in Service Organizations (audio)
Robert Pozen (moderator)
Chairman, MFS Investment Management, Former Vice Chairman of Fidelity and former President of Fidelity Management
Pascal Acquire
Partner, McKinsey & Co.
Scott McDermott
Managing Director, Goldman Sachs
Max Hernstein
Managing Director, Morgan Stanley
Massimo Russo
Partner and Director of the Boston Office, Boston Consulting Group
Student Panel Lead:
David Spector
11:05 – 11:55 PM
Sales & Entrepreneurship (audio)
Peter Bell (moderator)
Venture Partner, Highland Capital, Senior Lecturer, MIT Sloan
Mike Grandinetti
Chief Marketing Officer, Virtual Iron Software
Tom Jones
Serial Entrepreneur, Founder Exit 41 and former HBS Professor
Edward Walsh
President and CEO, Sanovi
Gil Rapaport
Former Executive VP, XOSoft
Student Panel Lead:
Nathan Williams
Global Sales, Global Impact (audio)

Howard Anderson (moderator)
William Porter Distinguished Lecturer, MIT Sloan, Founder of Yankee Group and Battery Ventures
Bill LePage
Vice President of Worldwide Inside Sales, Cisco Systems
Michael Hasco
Vice President of Global Accounts, HJ Heinz
Dave Myers
Vice President and General Manager of Americas, Agilent Technologies
Tom Francese
Executive Vice President of Worldwide Sales, Novell
Chris Perry
Executive Vice President of Sales, Americas, Thomson Financial
Student Panel Lead:
Ishan Bhaumik
12:15 – 1:30 PM
Opening remarks by David Spector, Conference Managing Director and Founder
Lunch & Keynote Speaker –
Richard Whiteley Best-Selling Author of "The Customer Driven Company: Moving From Talk to Action"
1:45 – 2:35 PM
The Power of Women in Sales (audio)

Shari Loessberg (moderator)
Senior Lecturer and Entrepreneur, MIT Sloan
Colleen Honan
Vice President of Sales, InfoUSA
Laura Mayo
National Director of Inside Sales, Akamai
Becky Thomas
Senior Vice President, North America Operations, Meridio
Heather Loisel
Vice President Global Marketing Operations, SAP
Student Panel Lead:
Allison Marshall
Sales & Marketing:
Working Together (audio)

Tien Tzuo (moderator)
Chief Strategy Officer, Salesforce.com
Brian Quinn
Vice President of Advertising, Sales, and Marketing, Dow Jones Online
Robert Rizika
President and CEO, Acinion
Earl Galleher
CEO, Gaga
Chris Perkins
Executive Vice President and Group Account Director, Arnold Worldwide
Student Panel Lead:
Yiting Shen
Sales Force Building & Management (audio)

Bill Aulet (moderator)
Senior Lecturer & Entrepreneur in Residence, MIT Sloan
Woody Benson
Partner, Prism Ventures
Brian Zanghi
President and CEO, Pragmatech
Don Hunt
Senior Vice President, Worldwide Sales, Nuance Communications
Chris Reisig
Senior Vice President of Worldwide Sales and Business Development, Endeca Technologies
Student Panel Lead:
Andrew Koyfman
2:50 – 4:00 PM
Hands-On Workshop:
Leadership is Everybody's Business (audio)

Jim Bagnola
Senior Partner, The Leadership Group
Student Panel Lead:
David Spector
Hands-On Workshop:
Leverage Technology to Drive Sales Immediately (audio)

Jeff Hoffman
CEO and Founder, Basho Strategies
Student Panel Lead:
David Spector
4:00 – 6:00 PM
Conference Wrap Up & Networking Reception
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